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• STANLEY HELPS YOU DO THINGS RIGHT Campaign
• Stanley Overseas
• Further Reading

1000 Stanley Dr.
New Britain
Connecticut
06053-1675
USA
tel: (860)225-5111
fax: (860)827-5926
website: http://www.stanleyworks.com/stanley

STANLEY HELPS YOU DO THINGS RIGHT Campaign

Overview

The well-known slogan of Stanley Works, "Stanley helps you do things right," was not created by an ad agency but by the company's CEO, Donald W. Davis. Stanley, which by the early 1990s marketed its lines of hand tools, hardware, and door systems in more than 130 countries, had long maintained a focus on non-power items such as hammers and tape...