• CIVILIZATIONS Campaign
• If a Good Idea Works Once, Use It Again
• Jetsons Land in Times Square
• Further Reading

4900 Main St.
Kansas City
Missouri
64112
USA
tel: (816)559-1000
fax: (816)559-6310
website: http://www.sprintpcs.com

CIVILIZATIONS Campaign

Overview

Personal communications service (PCS), which used digital technology to provide clearer wireless phone connections, arrived on the heels of wireless analog cellular service. The Sprint Corporation launched its PCS in late 1996 with the campaign "Civilizations," created by advertising agency Hal Riney & Partners of San Francisco. The campaign gave...