Sony Corporation
7-35 Kitashinagawa
6-Chome
Tokyo
Shinagawa-ku
141
Japan
tel: 81-3-5448-2111
website: http://www.world.sony.com
SONY WALKMAN Campaign
Overview
The Sony Corporation, which was founded in the years following World War II, grew to become the second largest company in the consumer electronics market, behind fellow Japanese behemoth Matsushita, as well as a giant in the entertainment industry. Competition in electronics was strong, however, and to succeed Sony continually had to come out with innovative products. Sony was described by Brenton R. Schlender in a 1992 article in Fortune as "the most...
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