• ANYTHING LESS JUST WON'T CUT IT Campaign
• Yard-Man Tries to Take the Field
• Further Reading

PO Box 777
McDonough
Georgia
30253
USA
tel: (770)954-2500
fax: (770)954-2773
website: http://www.snapper.com

ANYTHING LESS JUST WON'T CUT IT Campaign

Overview

Snapper Power Equipment was one of the leading U.S. providers of lawn care equipment. In addition to its walk-behind mower, which it introduced in 1950, it had a line of rear-engine riding mowers that had been an industry leader in sales. For its first three decades of business, the company grew rapidly, but starting in the 1980s, it began to experience a downturn in demand that led...