Home > Encyclopedia of Major Marketing Campaigns > Smith Barney

• SMITH BARNEY. WE MAKE MONEY THE OLD-FASHIONED WAY. WE EARN IT Campaign
• The Way Things Might Have Been
• Further Reading

388 Greenwich St.
New York
New York
10013
USA
tel: (212)816-6000
website: http://www.smithbarney.com

SMITH BARNEY. WE MAKE MONEY THE OLD-FASHIONED WAY. WE EARN IT Campaign

Overview

In the 1970s, Smith Barney was a small, obscure investment banking firm with a "white-glove" reputation. After deregulation in 1975, fixed-rate commissions were abolished for all transactions, including the large institutional fees with which Smith Barney made its money. The company immediately began searching...