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• DO YOU MAKE THESE MISTAKES IN ENGLISH? Campaign
• Father of Coupon Ads
• Further Reading

8811 B&O BIdg.
Rochester
New York
USA

DO YOU MAKE THESE MISTAKES IN ENGLISH? Campaign

Overview

In 1994, Herschell Gordon Lewis of Direct magazine wrote of "sensory overload" in "The New Age of Copywriting" and suggested a longing for "a kinder, gentler era when a winning ad or direct mail package could last and last and last…" An example of such durability, as Lewis noted, was a celebrated advertisement for the Sherwin Cody School of English, which used the headline "Do You Make These Mistakes in English?" The ad, he observed, "ran unchanged for 45 years. Today it would be a phenomenon if such a...