Sega of America
650 Townsend St.
Suite 650
San Francisco
California
94103
USA
tel: (415)701-6000
fax: (415)701-6018
website: http://www.sega.com
WELCOME TO THE NEXT LEVEL Campaign
Overview
In the early 1990s, Sega was second in the market for home video games, with only a 5 percent unit share, chasing behemoth Nintendo. Although Sega had been the first out with a 16-bit game system, its lead was only temporary. Nintendo released its Super Nintendo system, boasted a larger company, spent more money on advertising, and held 70 percent of the market by...
[The entire page is 2257 words long]