• GRAFFITI Campaign
• Mo, Not a Urinal
• Further Reading

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website: http://wwwjnggroup.com

GRAFFITI Campaign

Overview

In an industry with a reputation for being conservative, images of a urinal, a prison cell, a cemetery and a paint-chipped wall were unlikely to be part of a life insurance company's advertising campaign. In 1969, however, a small, relatively unknown insurance company began producing trade journal advertising that looked like graffiti and poked fun at the industry and many of its major companies. Allstate, known as "the good hands company," was said in one ad to have chapped hands....