Encyclopedia of Major Marketing Campaigns


Sears, Roebuck and Company


3333 Beverly Rd.
Hoffman Estates
Illinois
60179
USA
tel: (847)286-2500
fax: (847)286-2444
website: http://www.sears.com

Overview

Retail giant Sears, Roebuck and Co. labored through a dismal decade in the 1980s as increasing competition ate away at its market share. Sears found its power and dominance being usurped by discount retailers of general merchandise such as Kmart Corporation and Wal-Mart Stores Inc. as well as specialty stores such as Gap Inc. and Home Depot....

[The entire page is 4532 words long]

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