Seagram Company Ltd.
1430 Peel St.
Montreal
Quebec
H3A 1S9
Canada
tel: (514)849-5271
website: http://www.seagrarn.com
Overview
The Seagram Company Ltd. traced its roots to 1857, when Joseph E. Seagram & Sons, Limited, was created. By 1986 Seagram's 7 Crown whiskey and Seagram's gin were the largest selling products in the United States in their respective categories, and the company was highly profitable with other products as well. Seagram's wine coolers, however, which were introduced in 1983, were not doing well in the U.S....
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