Seagram Americas
800 Third Ave.
New York
New York
10022
USA
tel: (212)572-7000
fax: (212)572-7388
website: http://www.seagram.com
CROWN ROYAL TELEVISION ADS Campaign
Overview
In June 1996 Seagram Company Ltd. debuted a television commercial for its Crown Royal Canadian whiskey on a local NBC affiliate in Corpus Christi, Texas. Like other makers of distilled spirits, Seagram sought to keep its product profitable in an era of declining hard liquor consumption. While distilled liquor sales waned, beer and wine marketers, who invested hundreds of million of dollars in television...
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