Schwinn Cycling & Fitness, Inc.
1690 38th St.
Boulder
Colorado
80301
USA
tel: (303)939-0100
fax: (303)939-8200
website: http://www.schwinn.com
ESTABLISHED 1895. RE-ESTABLISHED 1994. Campaign
Overview
As the most famous name in U.S. bikes, Schwinn had a long, enviable history. Children coveted Schwinn bicycles during their heyday in the 1950s and 1960s. But when the bicycle industry transformed itself in the late 1970s and early 1980s, Schwinn's marketers ignored the changes. The company dropped from a 25 percent market share to just 5 percent and filed for...
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