• GOOD TASTE IS ALWAYS AN ASSET Campaign
• He Loves My Kids. But He Drinks.
• Further Reading

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GOOD TASTE IS ALWAYS AN ASSET Campaign

Overview

The New York advertising agency Smith/Greenland (S/G) created a stir with its controversial "Good Taste Is Always an Asset" campaign for Johnnie Walker Red Label scotch whiskey, which was launched in 1988. Barbara Lippert, Adweek advertising critic, spoke out most vehemently against the campaign, twice devoting her "Adweek Critique" column to protestations against the campaign's "obsession with the derriere." In her first critique she reacted to the first of 12 print ads,...