• LITTLE MISS COPPERTONE Campaign
• Bare Babes Advertising Expo
• The Original Coppertone Baby
• Further Reading

110 Allen Rd.
Liberty Corner
New Jersey
07938
USA
tel: (908)604-1640
fax: (908)604-1948
website: http://www.sphcp.com

LITTLE MISS COPPERTONE Campaign

Overview

Coppertone Suntan Cream hit the market in 1944. At the time, dark tans were considered healthy, and most people did not imagine a link between overexposure to the sun and skin cancer. The product was first sold in bottles with an Indian chief logo and the words "Don't be a paleface!" on them. In 1953, Coppertone bought the rights to...