• The Goodwill of the People
• Memorable Promotions
• Further Reading
• Scrubbing Bubbles Alarm Clock
• Further Reading

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Overview

By showing cartoon pests fleeing in terror from Raid household insecticide, the "Kills Bugs Dead" advertising campaign generated a distinctive brand image and tapped into the intense dislike that consumers felt for insects. One advertisement in Good Housekeeping in 1977 featured a drawing of a can of Raid...