Home > Encyclopedia of Major Marketing Campaigns > Saturn Corporation

• Early Saturn Owners Became Avid Admirers of the Car
• Further Reading
• Just Do Everything the Opposite of the Way Detroit Would Do It
• Further Reading

100 Saturn Pkwy.
PO Box 1502
Spring Hill
Tennessee
37174
USA
tel: (800)553-6000
website: http://www.saturn.com

Overview

In 1990, advertising the new Saturn was a potential minefield. The car's arrival was late and much ballyhooed. After several years of large financial losses and dwindling market share, Saturn's parent company, General Motors (GM), promoted the car as a worthy alternative to highly...