Russia Cement Company
Essex Ave.
Gloucester
Massachusetts
USA
CHRISTMAS GIFTS YOU CAN MAKE FOR YOURSELF Campaign
Overview
By 1920, the Russia Cement Company was the largest manufacturer of glue in the United States. Its LePage's Glue was by far the leading brand, with more visibility and advertising dollars behind it than any other. When it came to advertising, the company was progressive, committed, and persistent in its determination to develop cost-efficient means of building awareness and customer demand. With advertising agency Charles W. Hoyt Company, Inc., the company had invested $150,000 in full-page ads...
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