Rubio's Restaurant Inc.
1902 Wright PI.
#300
Carlsbad
California
92008-6528
USA
tel: (760)929-8226
website: http://www.rubios.com
RUBIO'S BAJA GRILL Campaign
Overview
By 1997 Rubio's Fish Tacos had earned a loyal following in southern California on the strength of its signature menu item, the fish taco, a seeming culinary contradiction but one that surprised eaters as an apt combination of flavors. Ralph Rubio, founder and president of Rubio's Restaurant Incorporated, discovered the novelty in the 1970s on a college spring break in the village of San Felipe on the Baja peninsula of Mexico. There, in 1978, he tried to...
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