Home > Encyclopedia of Major Marketing Campaigns > Roto-Rooter Corporation

• JINGLE AND NATIONAL ADVERTISING Campaign
• Roto-Rooter Goes International
• Further Reading

300 Ashworth Rd.
West Des Moines
Iowa
50265
USA
tel: (515)223-1343
fax: (515)223-4220
website: http://www.rotorooter.com

JINGLE AND NATIONAL ADVERTISING Campaign

Overview

Roto-Rooter Corporation, a wholly-owned subsidiary of Chemed Corporation since 1980, gained a strong reputation and became a household name through powerful and innovative marketing. Roto-Rooter provided drain and sewer cleaning services and was one of the first franchising organizations in the United States. The company offered print advertisements for franchisees...