Home > Encyclopedia of Major Marketing Campaigns > Rolls-Royce

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Crewe
Cheshire
CW1 3PL
England
tel: 44270255155
website: http://www.rollsroyce.co.uk

Overview

In the twentieth century, Rolls-Royce was probably the most famous automobile brand in the world. It was the car that represented the ultimate in motoring elegance. With its handcrafted leather, walnut interiors, and four- to six-month product assembly cycles, many thought of it as the pinnacle of overstated luxury. In 1957, when Ogilvy & Mather took over the Rolls-Royce account, David Ogilvy saw the...