Home > Encyclopedia of Major Marketing Campaigns > Rolling Stone

• PERCEPTION/REALITY Campaign
• All Things Must Pass
• Further Reading

1290 Avenue of the Americas New York
New York
10104
USA
tel: (212)484-1616
fax: (212)484-1713
website: http://www.rollingstone.com

PERCEPTION/REALITY Campaign

Overview

Rolling Stone magazine was conceived in a loft over a small print shop in San Francisco by University of California dropout Jann S. Wenner. In 1967, the 20-year-old Wenner quit school to start a publication that would embrace the musical culture and ideology of his youth, which at the time was the defiant baby boomer generation, then in their teens and early 20s. According to Wenner Media, the magazine "chronicled...