Home > Encyclopedia of Major Marketing Campaigns > Rodale Press

• MEN'S HEALTH DIRECT-MAIL MARKETING Campaign
• Rodale Press: A Success Story
• Further Reading

33 E. Minor St. Emmas
Pennsylvania
18098
USA
tel: (610)967-5171
fax: (610)967-8962

MEN'S HEALTH DIRECT-MAIL MARKETING Campaign

Overview

Men's Health is one of the brightest examples of success in the growing men's magazine market. It is published by Rodale Press, a privately held company based in Pennsylvania and known for its heath, fitness, and gardening titles. The magazine virtually created its own market by operating on the simple belief that men would buy a magazine for some of the same reasons women did. It offered itself as a male version of Cosmopolitan and...