Encyclopedia of Major Marketing Campaigns


R.H. Macy & Company, Inc.

151 W. 34th St.
New York
New York
10001
USA
tel: (212)695-4400
fax: (212)629-6814
website: http://www.macys.com

WE COULD BE JUST AS CROWDED AT MACY'S, AND NOT GET WET Campaign

Overview

Macy's department store, which opened in New York City in 1858, introduced a print ad campaign in the 1920s and 1930s that reminded consumers that it had become "the World's Largest Store" by offering shoppers good quality products...

[The entire page is 2297 words long]

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