Home > Encyclopedia of Major Marketing Campaigns > Red Roof Inns, Inc.

• HIT THE ROOF Campaign
• 1-800-4VANITY
• Further Reading

4355 Davidson Rd.
Hilliard
Ohio
43026-2491
USA
tel: (614)876-3200
fax: (614)771-7838
email: customer_service@redroof.com
website: http://www.redroof.com

HIT THE ROOF Campaign

Overview

"Red Roof Inns has never pretended to be anything more than what it is," Bill Lubinger of the Cleveland Plain Dealer wrote in 1998 regarding the Ohio-based motel chain. The corporate identity of Red Roof, Lubinger noted, has long been that of "a comfortable, convenient place to sleep cheap, as [the company] pledged in its first ad campaign." But after a quarter of a century in business, the corporation had changed its strategy, though...