Home > Encyclopedia of Major Marketing Campaigns > Reading is Fundamental

• READING IS FUNDAMENTAL Campaign
• Encouraging Young Readers: Tips and Questions
• Further Reading

600 Maryland Ave.
SW
Suite 600
Washington D.C.
20024
USA
tel: (202)287-3220
fax: (202)287-3196
website: http://www.si.edu/rif

READING IS FUNDAMENTAL Campaign

Overview

The advertising campaigns of nonprofit organizations were often all but synonymous with the organizations themselves. Various groups worked to increase awareness of cancer, hunger, AIDS, homelessness, child abuse, the environment, or any number of other concerns. Although many of these also contributed to research efforts in the case of a disease or shelters in the case...