Home > Encyclopedia of Major Marketing Campaigns > Random House, Inc.

• AGAIN SHE ORDERED CHICKEN SALAD Campaign
• Where Do They Come Up with This Stuff?
• The Lingual Roots of Good Manners
• Further Reading

1540 Broadway
New York
New York
10036
USA
tel: (212)782-9000
fax: (212)302-7985
website: http://www.bdd.com

AGAIN SHE ORDERED CHICKEN SALAD Campaign

Overview

The beginning of the twentieth century saw a renewed interest in etiquette and a corresponding increase in the number of etiquette books being published. Eleanor Holt's Encyclopedia of Etiquette was just one of many books in print on the subject of good manners at the time....