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• I SAW IT ON THE RADIO Campaign
• Fish with Red Wine
• Further Reading

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New York
10016
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I SAW IT ON THE RADIO Campaign

Overview

When the Radio Advertising Bureau (RAB) saw television attracting advertising dollars that it felt should be spent on its own medium, it struck back. The RAB believed that radio could be an outstanding "visual" medium, even though the creative departments in many advertising agen cies disagreed. The "I Saw It on the Radio" campaign was designed to prove that radio advertising could create vivid images by engaging the listener's imagination. The campaign, which was created by Warwick, Baker O'Neill of New York and which first...