Quaker Oats Company
Quaker Tower
321 N. CIark St.
Chicago
Illinois
60610-4714
USA
tel: (312)222-7111
fax: (312)222-8323
website: http://www.quakeroats.com
Overview
One of the most memorable advertising campaigns by the Gatorade Company encouraged consumers to emulate the brand's spokesperson, basketball superstar Michael Jordan. The "Be like Mike" campaign was launched in 1991 by ad agency Bayer Bess Vanderwarker, ran until Jordan briefly retired in 1993, and was revived in...
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