Home > Encyclopedia of Major Marketing Campaigns > Qantas Airways Ltd.

• WIN A KANGAROO Campaign
• Q as in …
• Black Sky, White Sky
• Further Reading

Qantas Centre
Level Nine, Bldg. A
203 Coward St. Mascot
New South Wales
2020
Australia
tel: 02-9691-3636
fax: 02-9691-3277
website: http://www.qantas.com

WIN A KANGAROO Campaign

Overview

"Be the first one on your block to win a kangaroo!" blared the headline. In an era of "serious" advertising in which respectability and "scientifically proven" benefits were the usual selling points, this ad from Qantas Airways Limited was a quirky herald of things to come. The Australian company was the second oldest airline in the world and had already made a name for itself...