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• 1950S OGILVY & MATHER PRINT Campaign
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1950S OGILVY & MATHER PRINT Campaign

Overview

Like all truly great advertising, the 1950s Ogilvy & Mather print ads for the Puerto Rico Tourism Company (PRTC) seemed almost like works of art. One photo showed a Puerto Rican beauty clutching a bouquet, her face turned toward an ornate wrought iron entryway. "Girl by a gate—in old San Juan," announced the headline of this 1958 ad, which appeared in upscale magazines such as the New Yorker. The ad read almost...