Home > Encyclopedia of Major Marketing Campaigns > Publishers Clearing House

• PUBLISHERS CLEARING HOUSE SWEEPSTAKES Campaign
• Sweepstakes Scams
• Further Reading

382 Channel Dr.
Port Washington
New York
11050
USA
tel: (516)883-5432
fax: (516)883-5183
website: http://www.pch.com

PUBLISHERS CLEARING HOUSE SWEEPSTAKES Campaign

Overview

Founded in 1953, direct marketer Publishers Clearing House went on to become the number one magazine subscription distributor in the United States. Its well-known sweepstakes and "Prize Patrol" marketing campaign awarded cash prizes to consumers throughout North America and, in turn, drew attention to its discounted magazine subscriptions. The arrangement worked to the...