Procter & Gamble Company/Cover Girl
11050 York Rd.
Hunt Valley
Maryland
21030-2098
USA
tel: (410)785-7300
fax: (410)316-8025
website: http://www.covergirl.com/
EASY, BREEZY, BEAUTIFUL COVER GIRL Campaign
Overview
When it came to cosmetics, the phrase "cover girl" had long been synonymous with an image of a clean, fresh, wholesome, pretty face. The Cover Girl brand parlayed this image into a supremely valuable property, one that initially evolved when the brand's originator, skin care legend Noxema, developed the new line of makeup in 1961. Pure and...
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