Home > Encyclopedia of Major Marketing Campaigns > Polaroid Corporation

• SEE WHAT DEVELOPS Campaign
• No Across-the-Board Integration Plan Developed
• Further Reading

575 Technology Sq.
Cambridge
Massachusetts
02139
USA
tel: (781)386-2000
fax: (781)386-6557
website: http://www.polaroid.com

SEE WHAT DEVELOPS Campaign

Overview

By 1995 Polaroid Corporation was perceived as a brand and a company whose time had passed. Disposable and 35mm cameras were less expensive than instant ones, their film was much cheaper and could be developed in an hour, and they produced better quality photos. Polaroid sales had been declining steadily over the years, and the brand had largely faded from view. After launching the...