Encyclopedia of Major Marketing Campaigns


Pizza Hut, Inc.

14841 Dallas Pkwy.
Dallas
Texas
75240
USA
tel: (972)-338-7700
fax: (972)338-7689
email: webmaster@pizzahut.com
website: http://www.pizzahut.com

HAVE YOU BEEN TO THE EDGE? Campaign

Overview

Pizza Hut, Inc., launched its Edge pizza in October 1997, immediately making it a permanent menu item. A departure from the traditional round pizza, the Edge had a thin, crispy crust without an outer crust, allowing toppings to be placed all the way to the edge. Other ingredients included marinade, pizza sauce, and a cheese-herb seasoning made with rosemary, oregano, thyme, garlic, basil,...

[The entire page is 2138 words long]

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