Home > Encyclopedia of Major Marketing Campaigns > Phoenix Home Life Mutual Insurance Company

• TO MEN WHO WANT TO QUIT WORK SOME DAY Campaign
• Phoenix Ad Headlines
• Further Reading

1 American Row
Hartford
Connecticut
06102-5056
USA
tel:(860)253-1000
fax:(860)403-7887
website: http://www.phl.com

TO MEN WHO WANT TO QUIT WORK SOME DAY Campaign

Overview

By 1926, Phoenix Home Life's first advertising campaign was deemed a failure. The company's advertising head, Cyrus T. Steven, wanted to begin another campaign that most experts thought ill-advised. With encouragement from Bruce Barton, one of advertising's early greats, Phoenix pursued the campaign idea anyway. The idea was one of the first direct-response advertising campaigns...