Pharmacia & Upjohn, Inc.
95 Corporate Dr.
Bridgewater
New Jersey
08807-1265
USA
tel: (908)306-4400
fax: (908-306-4433)
website: http://www.rogaine.com
ASK YOUR DOCTOR Campaign
Overview
In 1988 Pharmacia & Upjohn, Inc., began marketing a new hair-restoring tonic named minoxidil under the trade name Rogaine. At first the product was available only by prescription. Early ads encouraged potential users—mostly young men at the onset of baldness—to "ask your doctor" about hair loss. This approach allowed the makers of Rogaine to skirt regulations of the U.S. Food and Drug Administration (FDA) prohibiting the promotion of a prescription...
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