Pfizer
235 East 42nd St.
New York
New York
10017-5755
USA
tel: (212)573-2323
fax: (212)573-7851
website: http://www.pfizer.com
GETS THE RED OUT Campaign
Overview
Visine, an over-the-counter eye drop solution owned by Pfizer, has been "getting the red out" for more than three decades. It has been a top-selling brand since shortly after it became available without a prescription in 1966. The "Gets the Red Out" slogan, originally created by Ted Bates and used continuously since 1967, has become one of the longest running in the United States. In fact, the slogan has become synonymous with the brand name. As consumers' eye...
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