Home > Encyclopedia of Major Marketing Campaigns > Parfums de Coeur, Ltd.

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• The Cost of Perfumes
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85 Old Kings
Highway N.
Darien Connecticut
06820
USA
tel: (203)655-8807
fax: (203)656-2121

Overview

After more than 20 years of working for other companies and creating well-known scents for brands such as Prince Matchabelli and Yves Saint Laurent Parfums, perfume maverick Mark Laracy started his own fragrance company, Parfums de Coeur, Ltd., in 1981. Laracy saw a niche in the market not being filled by anyone else: designer fragrances with nondesigner prices. The result was a line of products known as Designer Imposters, perfumes and sprays that closely resembled high-priced...