Home > Encyclopedia of Major Marketing Campaigns > Packard Motor Car Company

• WHEN HEAVEN WAS AT THE CORNER OF SYCAMORE AND MAIN Campaign
• Packard's Second Act
• Further Reading

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WHEN HEAVEN WAS AT THE CORNER OF SYCAMORE AND MAIN Campaign

Overview

By the late 1930s, when the ad "When Heaven Was at the Corner of Sycamore and Main" first appeared in magazines, the Packard Motor Car Company had established itself as a major player among American manufacturers of luxury cars. Packard's image was also one of its biggest marketing challenges. In the minds of most Americans, Packard symbolized power, wealth, and glamour, items that were in short supply during the 1930s. The...