Ocean Spray Cranberries, Inc.
1 Ocean Spray Dr.
Lakeville-Middleboro
Massachusetts
02349-0001
USA
tel: (508)946-1000
fax: (508)946-7704
website: http://www.oceanspray.com
CRAVE THE WAVE Campaign
Overview
The "Crave the Wave" advertising campaign established a new brand image for Ocean Spray Cranberries, Inc., and appealed to consumers who had not been the company's traditional customers. In previous campaigns Ocean Spray had been marketed primarily to children, older adults, and mothers shopping for their families. Thanks to a new distribution strategy and the growing popularity of fruit juice as a...
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