Home > Encyclopedia of Major Marketing Campaigns > Norfolk Southern Corporation

• Masters of Spin
• Further Reading
• Dj… Vu All Over Again
• Different Product, Same Client, Even Better Results
• Further Reading

Three Commercial Pl.
Norfolk
Virginia
23510-9227
USA
tel: (757)629-2709
fax: (757)629-2822
website: http://www.nscorp.com

Overview

In addition to its more common use as a means of persuading consumers to buy products, advertising can be used to sway public opinion on various issues. In late 1996 Norfolk Southern used both print and television ads to convince Conrail shareholders to vote against the merger of...