Home > Encyclopedia of Major Marketing Campaigns > Nissan Motor Company, Ltd

• LIFE IS A JOURNEY. ENJOY THE RIDE. Campaign
• Mystical Marketing from a Capitalistic Warrior
• Further Reading

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LIFE IS A JOURNEY. ENJOY THE RIDE. Campaign

Overview

Japanese automobile manufacturer Nissan Motor Company, LTD, attempted to broaden its name recognition among American consumers with a brand campaign that was deemed too creative by some within the marketing industry but that ultimately proved successful. Nissan's ad agency, Chiat/Day Incorporated Advertising Inc., created a campaign based on a fictional version of a former Nissan CEO in a series of quirky, nonlinear television ads. The ads were...