Nike, Inc.
1 Bowerman Dr.
Beaverton
Oregon
97005
USA
tel: (503)671-6453
fax: (503)671-6300
website: http://www.nike.com
Overview
In 1984 Nike Inc., the world's leading designer and marketer of athletic shoes, signed rookie basketball sensation Michael Jordan to promote a line of shoes named in his honor. Faced with faltering sales, powerful competitors, and eroding popularity, Nike sought not only to capture a greater share of the growing...
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