Home > Encyclopedia of Major Marketing Campaigns > Newspaper Association of America

• IT ALL STARTS WITH NEWSPAPERS Campaign
• Newspapers versus the Post Office
• Further Reading

1921 Gallows Rd.
Suite 600
Vienna
Virginia
22182
USA
tel: (703)902-1600
website: http://www.naa.org

IT ALL STARTS WITH NEWSPAPERS Campaign

Overview

The connection between Presidents George Bush and Jimmy Carter, First Lady Barbara Bush, and General Norman Schwarzkopf was fairly clear. But what did they have in common with MTV host Tabitha Soren, rapper LL Cool J, or rock singer and actor Jon Bon Jovi? Or, for that matter, with Denver Broncos quarterback John Elway, Detroit Pistons superstar Grant Hill, actress Meryl Streep, singer and actress...