New York, New Haven and Hartford Railroad Company
New Haven
Connecticut
USA
email:cadams@snet.net
THE KID IN UPPER 4 Campaign
Overview
"It's 3:42 a.m. on a troop train," the memorable ad began. "Men wrapped in blankets are breathing heavily. Two in every lower berth. One in every upper. This is no ordinary trip. It may be their last in the U.S.A. till the end of the war. Tomorrow they will be on the high seas. One is awake … listening … staring into the blackness. It is the kid in Upper 4." The year was 1942, and America was waving good-bye to many a young lad on his way overseas. "The Kid in Upper 4," an ad for the New York, New Haven and Hartford Railroad Company, showed him, a...
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