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• SOAP OPERA COUPLE Campaign
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SOAP OPERA COUPLE Campaign

Overview

In November 1990 viewers watching prime-time television were treated to the first episode in the soon-to-be-famous Taster's Choice "Soap Opera Couple" campaign. During the 45-second installment they met Sharon and Tony for the first time when Sharon rang Tony's doorbell to ask to borrow coffee for a party. By 1993 Taster's Choice instant coffee sales had risen by 10 percent, and Sharon and Tony had become one of TV's most popular couples, receiving tons of fan mail and making guest appearances. By the final episode—spot number 13, which...