Home > Encyclopedia of Major Marketing Campaigns > National Thoroughbred Racing Association

• GO BABY GO Campaign
• A Day at the Races
• Further Reading

1 Peachtree Center
303 Peachtree St. NE
Suite 3210
Atlanta
Georgia
30308
USA
tel: (404)653-6550
fax: (404)653-6551
email: ntra@ntraracing.com
website: http://www.ntraracing.com

GO BABY GO Campaign

Overview

Created in 1998, the National Thoroughbred Racing Association (NTRA) represented a broad range of groups within the horse-racing industry, including horse owners, racetracks, breeders, trainers, jockeys, and offtrack betting organizations, among others. The association provided a national structure for the industry as it worked to raise awareness of the sport, to increase attendance and revenues, and to...