Home > Encyclopedia of Major Marketing Campaigns > National Pork Producers Council

• PORK: THE OTHER WHITE MEAT Campaign
• The Other White Lie?
• Further Reading

PO Box 10383
Des Moines
Iowa
50306
USA
tel: (515)223-2600
fax: (515)223-2646
email: pork@nppc.org
website: http://www.nppc.org

PORK: THE OTHER WHITE MEAT Campaign

Overview

While beef was the most-consumed meat in the United States, pork was by far the rest of the world's "meat of choice," with approximately a 43 percent share of the meat protein market. But the U.S. pork industry was steadily increasing its share of this vast international market. In order to replicate its global success on the domestic front, the National Pork Producers Council (NPPC) resorted to an aggressive...