National Federation of Coffee Growers of Colombia
140 E. 57th St.
New York
New York
10022
USA
tel: (212)421-8300
fax: (212)758-3516
website: http://www.juanvaldez.com
JUAN VALDEZ Campaign
Overview
Introduced in 1959 to promote Colombian-grown coffee beans, Juan Valdez became one of marketing's longest-running fictitious characters. Created by the Doyle Dane Bernbach (DDB) advertising agency at the behest of the National Federation of Coffee Growers of Colombia, Juan Valdez embodied tradition and quality and helped make Colombian coffee a well-known product in the United States. Initially pictured in print and television ads, Juan Valdez and his mule were later an integral part...
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