Encyclopedia of Major Marketing Campaigns


National Crime Prevention Council

1700 K St. NW
2nd Floor
Washington D.C.
20006-3817
USA
tel: (202)466-6272
fax: (202)296-1356
website: http://www.weprevent.org

TAKE A BITE OUT OF CRIME Campaign

Overview

McGruff the Crime Dog, symbol of the National Grime Prevention Council (NCPC), is perhaps the most memorable cartoon spokesperson for a public-service cause since Smokey the Bear. Like Smokey, the ursine forest ranger who has long educated audiences that "Only you can prevent forest fires," McGruff offers a message of personal responsibility and effectiveness. "Take a bite out of crime," he says,...

[The entire page is 2364 words long]

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